Trek Team
Travis Rudolph – Founder
With nearly 25 years in Retail and eCommerce, I’ve turned data into dollars and teams into powerhouses. I kicked off at Nestlé in their leadership program, sharpened my skills as a data analyst in confections (Denver to LA), then served as an account manager driving the Target business in Minneapolis. For 13 years at NETGEAR, I owned relationships with virtually every major electronics retailer—including Amazon—built and led a 25-person international eCommerce dream team, locked NETGEAR into the global top 10 electronics brands with Amazon, and exploded revenue by more than 340%.
That battle-tested expertise fuels Trek Strategy. Passionate about brands and obsessed with winning online, I created a powerhouse suite of tools and a network of elite specialists in marketing, analytics, strategy, BI, AI, negotiations, SEO, product strategy, and beyond.
What sets Trek apart? Unmatched passion. Relentless hard work. Real-world expertise. We’ve done it all—so we can help you dominate digital platforms, whether you’re a startup or a global powerhouse. Ready to accelerate your eCommerce success? Let’s make your brand unstoppable.
John Pham
With extensive experience in e-commerce, account management, sales operations, and more in the consumer electronics industry, I bring a wealth of knowledge and a proven track record to the table. My decade plus experience with Amazon 1P and 3P has equipped me with deep insights into online retail strategies and the intricacies of the e-commerce landscape that is evolving at an exponential rate. As an E-commerce Strategy Consultant, I have partnered with clients across diverse industries; delivering customized strategies that drive sales growth, market share gains, and optimized performance. Committed to excellence, I am dedicated to helping clients achieve their e-commerce goals and thrive in a very competitive marketplace.
Kit North
I found my love for eCommerce when I started a business selling on Amazon seven years ago. For four years, I worked tenaciously to learn everything I could about building a successful eCommerce business and became addicted to the fast-paced and competitive nature of the eCommerce space. Over time and through hard work and copious trial and error, what began as a small retail arbitrage business developed into a sustainable resale, wholesale, and private label operation.
Three years ago, I began a new chapter of my career working as an eCommerce consultant, applying the industry knowledge I’d gained operating my business to help others succeed in the complex and ever-changing eCommerce landscape. To date, I’ve worked with over 50 organizations in a wide range of capacities – from helping small businesses launch their first products online to strategizing with multi-million dollar accounts to maximize both top and bottom line growth.
I find nothing as fulfilling as helping an organization reach its goals and look forward to partnering with you!
Jennifer Ferrara Powers
I am a seasoned digital marketing professional with over 25 years of experience specializing in eCommerce. My expertise spans Display, Programmatic, Paid Search, Social, Affiliate, and Video (Display, OTT), developed through my tenure at Amazon Advertising (across global markets), Microsoft Advertising, Yahoo!, Wunderman Thompson, start-ups, and more.
I have partnered with a wide array of clients, from launching their first product to Fortune 500 companies, across all Retail categories, including Consumer Electronics (CE), Consumer Packaged Goods (CPG), Healthcare, Pets, Software, Toys, and Video Games.
Throughout my career, I have cultivated a customer-centric approach, coupled with extensive product and market knowledge. My strong track record in driving long-term strategic growth reflects my ability to turn insights into measurable results.
I am passionate about leveraging data and learnings to achieve growth—in revenue, strategy, and partnerships. I believe advertising, when done right, delivers more than just sales; it fosters meaningful connections and delivers value. I look forward to collaborating with you to create impactful solutions.
Madeline Barton
I’m an experienced Ecommerce Consultant with over 6 years of expertise in Amazon account management, optimization, and advertising. I’ve worked with both Vendor and Seller accounts across international markets, including US, Canada, Australia, France, UK, and Spain.
Specializing in Amazon marketing strategies, I excel in areas such as sponsored search campaigns (AMS), A+ content development, product optimization, and performance reporting. I’ve honed my skills in crafting data-driven advertising strategies that drive steady sustained growth and improve brand presence on the platform.
With hands-on experience using top tools like Pacvue, Helium 10, and Jungle Scout, I’m dedicated to helping clients maximize their Amazon success through strategic, results-focused solutions.
David Nguyen
I’m a digital marketing and advertising leader with over two decades of experience helping brands navigate and succeed in an increasingly complex media landscape. I’ve led and supported multi-million-dollar investments across display, programmatic, and social channels, partnering with brands to plan, execute, and optimize full-funnel media strategies across platforms including Amazon, TikTok, Pinterest, Snap, and Microsoft.
Throughout my career, I’ve overseen seven-figure monthly media budgets, driving measurable lifts in awareness, consideration, and conversion performance. My background spans paid media operations, client services, and strategic planning, enabling me to connect performance data, creative strategy, and business objectives into cohesive, scalable programs.
I’m particularly energized by translating complex datasets into clear, actionable insights—helping teams understand what’s driving results, where efficiencies exist, and how to unlock incremental growth. Whether refining programmatic structures, optimizing display investment, or scaling social performance, my focus remains on delivering measurable impact tied to real business goals.
I bring a hands-on, highly collaborative approach to my work and value clarity, transparency, and momentum. I’m passionate about building smart, scalable programs that not only perform—but create lasting value for brands.
Laura Hench