Your Guide To
A Successful
Amazon Business

 

EVERY JOURNEY NEEDS A GUIDE

 
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What We Do

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The Mission of Trek is to lead organizations towards realizing the full potential of Amazon, whether you are launching your first product, or managing thousands.

As the biggest online retailer in the world, the sales and marketing opportunities that Amazon present are enormous. So are the challenges. Amazon is a beautifully constructed machine that offers a platform to be successful no matter what you want to sell, but navigating the countless decisions that take you from beginner to expert are exhausting and stressful. Am I doing this right? Is this the best way? How do I know if I’ve achieved my full potential? What do I NOT know?

Trek guides organizations towards establishing or growing their Amazon business in a way that fits their strategic goals. We have a passion for helping brands fix what is wrong with their approach to eCommerce, because it is incredibly important to the BRAND, and for REVENUE.  We have almost 20 years of experience in traditional retail and eCommerce and we know how to help you with sales, marketing, logistics, channel strategy, and business intelligence solutions, along with many other topics.

Message From
The Founder

My name is Travis Rudolph and I am the founder of Trek Strategy.  I have been in the retail business for over 17 years. I spent the last 13 years with NETGEAR, managing almost every electronics retailer, including Amazon. I spent 5 years building a 25 person team of international Amazon experts, cementing NETGEAR as a top 10 global electronics brand with Amazon, and growing revenue over 340%.  

I have a passion for brands, retail, and an unparalleled expertise of how Amazon works and what makes them tick. I started this business because I know how to help companies, big or small, navigate the maze of Amazon and be successful. Click through to learn more about how I can help you grow your business.

Read More >


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Range of Services 

Trek Strategy offers strategic consultative services and business intelligence solutions. These topics are also available as a training or workshop. We have international experience in the following areas:


Marketing

  • Amazon Marketing Services

  • Amazon Media Group

  • Merchandising Support

  • Listing Optimization

  • Search Engine Optimization

  • Retail Marketing Advisory


Supply Chain

  • FBM, FBA, SFP

  • Direct Import

  • Lead Time Reduction

  • Metric Optimization

  • Third Party Fulfillment

  • Frustration Free Packaging, SIOC


Strategic Consulting

  • Category Strategy

  • Competitive Strategy

  • Pricing and Marketplace

  • Organizational Change

  • Go to Market Strategy

  • Key Partner Relations
    (Alexa, AWS, AMG)


Account Management

  • Retail Negotiations

  • Retail vs Marketplace

  • Forecasting and Inventory

  • Promotional Strategy

  • Financial Modeling/Planning

  • Opportunity Analysis


Data Analytics

  • Key Metrics (OOS, LBB, Sales)

  • Competitor Analysis

  • Stackline Beacon

  • Keyword Tracking

  • Category Insights

  • Report Automation


Product Strategy

  • New Product Launch

  • Catalog Management

  • Channel Management

  • Pricing Policy

  • Alexa Integration Strategy

  • Produce Life Cycle Management