Trek Team
Travis Rudolph – Founder
I have been in the retail business for almost 20 years. I spent the first 5 years with Nestle, beginning with their leadership development program in Denver before moving to Los Angeles as a data analyst for the confections division. After that, I spent three years in Minneapolis as an account manager for the Target business. I moved to Texas and spent the last 13 years with NETGEAR, managing almost every electronics retailer, including AMZ. I spent 5 years building a 25-person team of international eCommerce experts, cementing NETGEAR as a top 10 global electronics brand, and growing revenue by over 340%.
I have a passion for brands and retail and unparalleled expertise in eCommerce. I started this business because I know how to help companies, big or small, navigate the maze of eCommerce and be successful. I’ve built a suite of tools and a network of experts – marketing, analytics, strategy, business intelligence, voice integration, contract negotiations, search engine optimization, and product strategy, to name a few – that I will leverage to help great companies be great on digital platforms. What makes Trek different? Passion, Hard Work, and Expertise. The Trek Team can do it all because we’ve done it all. We look forward to working with you.
John Pham – Consultant
With extensive experience in e-commerce, account management, sales operations, and more in the consumer electronics industry, I bring a wealth of knowledge and a proven track record to the table. My decade plus experience with Amazon 1P and 3P has equipped me with deep insights into online retail strategies and the intricacies of the e-commerce landscape that is evolving at an exponential rate. As an E-commerce Strategy Consultant, I have partnered with clients across diverse industries; delivering customized strategies that drive sales growth, market share gains, and optimized performance. Committed to excellence, I am dedicated to helping clients achieve their e-commerce goals and thrive in a very competitive marketplace.
Kit North – Consultant
I found my love for eCommerce when I started a business selling on Amazon seven years ago. For four years, I worked tenaciously to learn everything I could about building a successful eCommerce business and became addicted to the fast-paced and competitive nature of the eCommerce space. Over time and through hard work and copious trial and error, what began as a small retail arbitrage business developed into a sustainable resale, wholesale, and private label operation.
Three years ago, I began a new chapter of my career working as an eCommerce consultant, applying the industry knowledge I’d gained operating my business to help others succeed in the complex and ever-changing eCommerce landscape. To date, I’ve worked with over 50 organizations in a wide range of capacities – from helping small businesses launch their first products online to strategizing with multi-million dollar accounts to maximize both top and bottom line growth.
I find nothing as fulfilling as helping an organization reach its goals and look forward to partnering with you!
Jennifer Ferrara Powers – Consultant
I am a seasoned digital marketing professional with over 25 years of experience specializing in eCommerce. My expertise spans Display, Programmatic, Paid Search, Social, Affiliate, and Video (Display, OTT), developed through my tenure at Amazon Advertising (across global markets), Microsoft Advertising, Yahoo!, Wunderman Thompson, start-ups, and more.
I have partnered with a wide array of clients, from launching their first product to Fortune 500 companies, across all Retail categories, including Consumer Electronics (CE), Consumer Packaged Goods (CPG), Healthcare, Pets, Software, Toys, and Video Games.
Throughout my career, I have cultivated a customer-centric approach, coupled with extensive product and market knowledge. My strong track record in driving long-term strategic growth reflects my ability to turn insights into measurable results.
I am passionate about leveraging data and learnings to achieve growth—in revenue, strategy, and partnerships. I believe advertising, when done right, delivers more than just sales; it fosters meaningful connections and delivers value. I look forward to collaborating with you to create impactful solutions.
Madeline Barton – Consultant
I’m an experienced Ecommerce Consultant with over 6 years of expertise in Amazon account management, optimization, and advertising. I’ve worked with both Vendor and Seller accounts across international markets, including US, Canada, Australia, France, UK, and Spain.
Specializing in Amazon marketing strategies, I excel in areas such as sponsored search campaigns (AMS), A+ content development, product optimization, and performance reporting. I’ve honed my skills in crafting data-driven advertising strategies that drive steady sustained growth and improve brand presence on the platform.
With hands-on experience using top tools like Pacvue, Helium 10, and Jungle Scout, I’m dedicated to helping clients maximize their Amazon success through strategic, results-focused solutions.